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Users will soon have a updated setting that allows them to cut down on the amount of AI-made content appearing in their timelines. This move comes as the platform revealed that it currently hosts more than 1 thousand million AI videos.

Trial and Implementation

The new functionality is undergoing trials over the coming weeks before a widespread release. This advancement comes amid a increase in AI content, spurred by new AI video creators.

AI Proliferation Online

Studies have shown that nearly one in 10 of the fastest-growing content creators on a competing service only show content made by AI. A considerable share of this content is considered low-quality AI content, a phrase for poor-quality, factory-style content that is frequently absurd or dreamlike.

Our research shows that a lot of users appreciate content made with AI tools, ranging from computer-generated images to science explainers, and we want to give people the ability to adjust the amount of that, depending on their own choices,” commented a spokesperson.

Volume and Proportions

The platform announced that there are presently over a billion videos on its service labeled as artificially created. Overall, more than 100 m media items are added to the app each day, making AI content a limited part of its overall inventory.

Customizing Your Feed

Members will be in a position to reduce or increase the volume of AI-generated videos they see by using the topic control setting in the platform and choosing the AI content topic. Other topics that are already be adjusted under the tool cover news, clothing, aesthetics, and choreography.

Content Labeling and Policies

The platform’s policies mandate content makers to label convincing AI-made content, and it forbids malicious AI impersonations of public figures or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its community policies.

Additionally, the service will from now on add an AI-generated watermark to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This action is designed to stop users from trying to bypass the disclosure requirement.

Responsible AI Funding

The company is additionally launching a $2 million AI literacy fund for specialists and groups to develop informative material about using AI responsibly. This program will benefit educational bodies dedicated to educating coding and technology.

Content Safety Approach

The video-sharing app has supported its moderation strategy, following discussion over intentions to make redundant hundreds of safety staff in Britain. TikTok is set to eliminate 439 jobs in its user protection team in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by machine-led review.

A senior executive stated that people-led review would remain essential, but AI can safeguard staff by removing the most distressing content before it has to be seen by staff. TikTok announced a significant reduction in explicit and harmful content reviewed by content reviewers over the last 12 months due to intervention by its machine learning processes.

We believe it is crucial to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”